For online academies, course businesses and coaching businesses in the DACH region with an existing webinar or masterclass funnel and at least 1,000 euros of monthly ad budget.

A percentage share of the ad budget, agreed transparently up front. It makes sense from 1,000 euros of monthly ad budget - below that the engagement does not pay off for you.

Google Ads for online academies · DACH

Measurably more paying students.

We run Google Ads for online academies in the DACH region - and calculate ROAS from your sales data. We bring ad and revenue figures together, analyse them - and you see what comes back for every euro.

Free ROAS Check Calculate ROAS

30 minutes · free · no obligation · from €1,000 ad budget

ROAS guarantee

We define a measurable ROAS target for 90 days together. If it is not reached, we keep working at no additional fee until it is.

From €5,000 ad budget

Example development over 6 months

ROAS 90 %

Landing page visitors (Ads) 900
Webinar registrations · 18 % 162
Attendees · 40 % 65
Paying customers · 7 % 4.5
Revenue 4,500 €

Month 1 of 6

Example development at a constant €5,000 ad budget and €997 course price - from 90% to 224% ROAS over six months. In the ROAS Check we work with your sales data.

Online academies Course businesses Coaching businesses Webinar funnels

The problem

You know your registrations. But not your revenue.

Ad budget goes out, reports come in - and the most important question stays open: did the money pay off?

Registrations instead of a revenue figure

Your agency reports leads and cost per registration. Whether it turned into revenue appears in no report.

The budget grows, the certainty does not

More ad spend feels like growth - as long as nobody calculates what comes back.

The bottleneck is rarely the ad account

Show-up rate, webinar and sales decide your revenue. Yet only the ad gets measured.

Without ROAS every decision is a gut call

Scale, pause, change the price: all guesswork while the revenue side is missing from the equation.

The difference

Others deliver registrations. We deliver the revenue figure.

The difference is not a better ad, but a different metric - and the data it takes to produce it.

Common standard

Other agencies

Report registrations, cost per lead, clicks and impressions
Work with ad account data alone
Optimise for cheaper registrations
Look at the campaign, not at the funnel
End of month: “We delivered X leads.”

Our approach

Lorodoo

Calculates ROAS and ROMI from your sales data
Brings ad and sales data together and analyses them
Optimises for profitable customers, not cheap leads
Looks at the whole path to sale and repeat purchase
After 6 months of optimisation: “€5,000 became €11,216 in revenue.”

ROAS calculator

What do your ads really bring in?

Run your funnel through in 30 seconds: move the sliders and see what becomes of your ad budget. The webinar itself is free - revenue comes solely from the purchases afterwards. The starting values are market-standard DACH benchmarks for webinar funnels.

Monthly ad budget 5,000 €

Landing page visitors (Ads) 1,000

Registration rate of visitors 25 %

Show-up rate 45 %

Purchase rate among attendees 10 %

Course price per customer 997 €

ROAS 224 %

Landing page visitors (Ads) 1,000
Webinar registrations 250
Attendees 113
Paying customers 11
Revenue 11,216 €

Cost per visitor (CPC)5 €
Ad cost per registration (CPL)20 €

Strong. From here it pays to scale the budget systematically.

Non-binding example calculation without warranty. It does not replace an analysis of your real funnel and sales data.

The path

How ad budget turns into measurable revenue

First make it measurable, then close the leaks, then scale. In that order.

Make it measurable

We bring your ad and sales data together and analyse them. From then on you see per campaign what it brings in - in euros.

Close the leaks

We find the points where revenue is lost - and fix the most expensive one first.

Scale profitably

Only once the maths works do we raise the budget. Growth based on numbers, not on hope.

Funnel analysis

Five zones where your revenue leaks away

With your data we analyse the complete path from click to repeat purchase and name the biggest bottlenecks.

Landing page

How many visitors register for the webinar at all - and where do the others drop off?

Channels & retargeting

Google Ads and Instagram: cost per registration, audience quality, and who never comes back.

Webinar

Show-up rate and selling power. Every percentage point here shows up directly in revenue.

Sales

Close rate and follow-up - the most expensive bottleneck, because it sits at the end of the chain.

Resales

Repeat purchase and upsell. The revenue most providers leave on the table entirely.

Offer

Where you start. One metric.

Both are standalone offers, not a staircase: you start where you stand today - with no obligation to go further. Earlier than that? The free Landing Page Check reviews your page first.

Free

ROAS Check

Free analysis in a 30-minute call

Your current ROAS from your sales data - in euros for the first time, not registrations
The three biggest revenue leaks, each valued in euros
A concrete 90-day action plan, prioritised by impact

Needed up front: ad budget, registrations, show-up rate, purchase rate and course price. Without those figures no real ROAS can be calculated - it becomes an intro call rather than an analysis.

Get your ROAS Check

Engagement

Managed performance

Ongoing management

Google Ads and Meta, steered on revenue instead of leads
Funnel optimisation across the five bottleneck zones
Monthly ROAS reporting from your sales and ad data - fee as a share of ad budget

Clarify on a call

Ideal if

This is a fit

You run an online academy or sell online courses in the DACH region
You have a running webinar or masterclass funnel
You invest at least €1,000 per month in advertising
You can share sales figures - otherwise real ROAS cannot be calculated
You want to scale as soon as the maths demonstrably works

Not ideal if

This is not a fit

You have no funnel and no sales yet
Your ad budget is below €1,000 per month
You do not want to share revenue data
You are looking for reach and visibility instead of revenue
You expect results without changes to funnel or sales

The ROAS Check

How the 30-minute conversation works

Clear, concrete and without sales pressure - directly with Thorsten.

Review the numbers

Ad budget, registrations, show-up rate, close rate and course price - as far as available.

Calculate ROAS

From your sales and ad data we calculate ROAS and name the three biggest revenue leaks in euros.

Take the plan with you

You get a prioritised 90-day plan - and you keep it, even without working together.

FAQ

Questions from online academies

Short and clear - before you book the call.

Who is this best for?

For online academies, course businesses and coaching businesses in the DACH region with an existing webinar funnel and at least €1,000 monthly ad budget.

We already have an agency. Why switch?

Ask them for last month's ROAS in euros. If you get a solid number, everything is fine. If you get registration counts, you know why we exist.

What do you need for the ROAS Check?

Ad budget, registrations, show-up rate, purchase rate and course price - as far as you have them. Without those figures no real ROAS can be calculated. Send them in advance and the call goes straight into the analysis instead of hunting for data.

Why do you need our sales data?

We calculate real ROAS from your sales data - brought together with the ad data and analysed. Aggregated figures suffice: sales and revenue per period. NDA and data processing agreement are standard for us.

How quickly do we see results?

A reliable ROAS figure is available after one complete funnel cycle - depending on your webinar rhythm, usually within 30 to 90 days.

What does it cost?

A percentage share of the ad budget, agreed transparently up front. It makes sense from €1,000 monthly ad budget - below that it does not pay off for you.

Does this work in our niche?

Funnel mathematics is niche-independent. What differs is cost per registration and course price - we account for both in the analysis.

Free Claude Skill

Check your landing page — and see where it loses registrations.

The Lorodoo Landing Page Check assesses your existing page point by point: message match, offer clarity, trust, objections, CTA and tracking – built for online academies and webinar funnels. No page yet? It builds you one.

Free · no credit card · immediate download

Your Skill is ready

Download the Landing Page Check — here’s how to use it next.

After download: extract the ZIP, add SKILL.md in Claude, then send the short starter prompt. The steps are right below the download button.

Download the Landing Page Check How to use the Skill

What to do next

After download — start in three steps

Download and extract the ZIP file
Add SKILL.md using Claude’s current Skill or project-instruction workflow
Copy the starter prompt below and send it in Claude

More detail is in INSTALLATION.md inside the ZIP. Claude’s interface may change.

Prompt well

The Skill holds the knowledge. You provide the business context.

You do not need a long prompt. Claude asks for offer, audience, funnel, tracking and optional branding before creating the landing page.

Provide accurate academy and offer details
Share real proof — do not ask Claude to invent it
Share the existing page or code when available
Provide funnel figures when known — and separate registrations from sales
Answer Claude’s follow-up questions completely
Add brand colours, logo and fonts only when desired

Starter prompt

Copy and send it in Claude

Use the installed Lorodoo Landing Page Check Skill.

Check my existing landing page: [INSERT URL]

Assess it against the conversion checklist, rank the leaks by impact, and give each one a concrete improvement. Ask me first for anything you are missing about the offer, audience, funnel and conversion goal.

Next step

A landing page is only one of five funnel zones.

In the free ROAS Check, we analyse whether ads, landing page, webinar, sales and repeat purchases work profitably together — measured through to actual revenue.

Book a free ROAS Check

Optional — the Skill works without a call.

Note: The Landing Page Check is a free working tool, not a promise of a specific conversion rate or ROAS. It assesses conversion and clarity and is not legal advice — it does not check imprint, data protection, consent, advertising claims or image rights. Claude is a third-party AI tool (Anthropic); Lorodoo is the Google Ads and performance agency behind this method — not an AI product vendor. Results depend on offer, traffic, funnel and implementation. Content does not replace legal review; you must approve proof and advertising claims before publishing.